What Be Real’s about
The campaign focuses on three main areas - real education, real health and real diversity.
We all know that insecurities can develop early. Part of the campaign’s work is making sure young people learn early on that they don’t need to be perfect. This is why schools and parents alike are being called upon to promote healthy body image from a young age and nurture young people to support eachother. The campaign provides resources and information, as well as raising awareness and understanding and developing partnerships to aid in this.
Health is not just a physical state. It’s about wellbeing in mind, body and spirit. Be Real is working to support the industry in promoting long-term healthy practices rather than short-term fixes. Being relaxed about the fact we come in all shapes and sizes, and prioritising health over appearance, are two messages being distributed and shared. We want to celebrate healthy and happy, not just quick wins.
Everybody is different and every BODY is different.