When we launched the Be Real campaign back in 2015 the goal was to change attitudes to body image and help all of us put health above appearance and be confident in our bodies. It's brilliant to see that CSI: Cyber star Charley Koontz becoming the Be Real Ambassador that took our campaign global. As our first US Ambassador Charley has been working hard to get our Be Real Campaign message across the states.
Then back in December 2015, French MPs passed a bill that stated all models needed to have a doctor’s certificate saying they were healthy and magazines needed to label Photoshopped images.
In June Sadiq Khan pledged to ban adverts promoting "unhealthy or unrealistic" body images as part of his mayoral election manifesto. And during London Fashion Week Heidy Rehman who founded Rose & Willard, a label that has designed clothes for Jennifer Aniston, Pippa Middleton and Dame Judi Dench, has decided to choose models who "represent a broad spectrum of women – plus size, alternative, older, disabled, of colour". She said that the pose of each model would reflect only "positive, assertive body language" because many women and young girls mimic fashion campaigns in their Instagram and other social media feeds.